If there’s one thing that spreads faster on social media than word of a new Beyoncé album, it’s public outrage. In fact, as reported in the New York Times, “anger is the emotion that spreads the most easily over social media.” This means a small local issue has the potential to spiral into a full-blown international crisis quickly—something no brand can afford.

A day care center under contract to Ctrip.com, a leading travel agency, was suspended Thursday after staff were caught on camera allegedly abusing toddlers. Three staff of the third-party center managers in Shanghai have been detained, according to Shanghai police. To help employees solve babysitting problems for children aged 18 months to 3 years, the minimum age to qualify for a place at a public kindergarten, Ctrip established the center in 2016, run by a third-party organization. Video footage of staff abusing children appeared online to public outcry.

1. What is new with online crisis? How different is it from the old world before the internet and social media?

Reference Reading: The Use of Social Media in Risk and Crisis Communication  http://www.oecd.org/gov/risk/social-media-in-risk-and-crisis-communication.htm

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You need to do the whole case research. You need to focus on “Background and policy context: risk and crisis communication.” You can see the screenshot below. And then you can answer the question 1 above.