Introduction (approx. 100 words) Introduce the brand, the reasons for the portfolio and set the context. Part 1: Market Research & Analysis Complete the following requirements and summarise in writing after each section. Ensure that you explain the key findings from your research and what this means for your proposed brand and product. a. CompetitionAnalysis(approx.200words): i. Comparative Shop – identify your competitive shop brands and produce a comparative chart (see template on Moodle) to show a summary of their product ranges. ii. Brand Positioning Map – circle your proposed brand position against their key competitors. b. Consumer Analysis (approx. 200 words):  2 i. Customer Profile & Pen Portrait – create a customer profile for your brand based on primary research of your competitors’ customer base and desired market position. Explain who they are, name the typology, socio economic group, generational group, demographics and buying motives. Support with evidence of your primary research findings, with a selection of graphs to support your analysis. Summarise in writing the key findings from your research. ii. Psychographic Profile Graph – Use the graph to evaluate and analyse your customer’s relationship with trend. Plot your target customer on the graph in terms of adoption of innovation, based on current competitor trends