Academic Level : Bachelor
Topic: You must write a strategic marketing plan for either: 1) an organisation or for a strategic business unit within your responsibility; or 2) an organisation with which you are familiar.
Paper details

You must write a strategic marketing plan for either: 1) an organisation or for a strategic business unit within your responsibility; or
2) an organisation with which you are familiar; or
3) your Markstrat company. You will need to carry out a critical evaluation of the issues facing the organisation and then write a strategic marketing plan that addresses those issues.
This strategic marketing plan should comprise of:
A critical evaluation of your organisation and its environment to include;
The general macro environment
The specific micro environment
A Financial Analysis using relevant models
A Stakeholder Analysis
On the basis of your critical evaluation make strategic recommendations for targeting, positioning and branding
to achieve a sustainable competitive advantage making relevant reference to your prior critical evaluation.
Suggest how your strategic recommendations could be operationalized through an innovative marketing mix,
making relevant reference to your prior critical evaluation.
Identify any challenges and ethical issues that may arise out of implementing your recommendations and
suggest how the impact may be minimized.
Guide word count: 3,500 words