This is a digital marketing assignment. For this assignment, you need to use R / R studio. You need to identify factors that drive the virality of article headlines. You need to think of a research question and test it. The research question we want to test: “Is framing a headline as a question (vs. not) more effective?”. You need to test this to identify the effect size. Deliverable: scientific report of max 7 pages all included. / not step by step description of analysis in the report. but e.g.: We estimated the following regression model (+ equation).