Your task is to write an essay that addresses the following question in 2500 words: ·         Evaluate the impact escalating environmental problems, (e.g. food insecurity, threats from excessive waste entering the eco-system; climate change) on the changing consumption behaviours of consumers. ·         Region: South Asia, Sector: Food and Agriculture ·         Develop conclusions from your evaluation. Use these conclusions to develop a ‘future imagination’ of how marketing to consumers will need to evolve in the future in response to environmental problems. 1.    Your evaluation must include a critical appraisal of Theory of planned behaviour to inform your arguments. 2.    Additionally you must include evidence of relevant changing consumption behaviours and predictions from relevant experts. For example – increased use GM crops used in agriculture, Vegan habits among people etc. 3.    You must develop your ‘future imagination’ from your conclusions. (example given in references)