Conceptualize an ethnographic research project and develop a viable research proposal along these lines.  Research topic or question: Clearly identify the research topic or question that your project will address, for example, communication behavior in a mall or social interaction among dog owners in a dog park. Your topic should ideally be expressed in one or two sentences but at most in a brief paragraph. Aim to articulate a research topic that is clear, sharp, and focused. Think of this as the ‘What’ of the project. THE RESEARCH TOPIC IS: Does the amount of screen time young adults spend on image based social media lead to anxiety, depression and loneliness?  Explanation of societal value: In no more than three paragraphs or a page at most, explain why you want to research this topic or pursue this research question. Here, make a case for the societal value of your research project. How will it contribute to our knowledge of society? Why is it relevant? Think of this as the ‘Why’ of the project. Rationale: Explain why your research project needs to be undertaken using the method of ethnographic research. What is your field? What are the sites and settings where you will conduct field research? For how long? What kind of observation role will you be required to take on? Why? This is where you explain the reasons for the ‘How’ of the project. This section should be 2 to 2.5 pages in length. Ethical issues: Identify two major ethical issues that you will need to engage with in your project (e.g., embodiment, confidentiality, sensitive questions). How will you address these issues? This section should be about a page in length. Dissemination and communication of findings: Identify two main ways in which you will disseminate and communicate the findings of your research project once it is complete, for example, through lectures, websites, white papers, and so on? Explain why these modes of dissemination will be particularly suited to your project. This section should be three-quarters of a page to a page in length.