You should identify the issues the company should consider when using digital marketing to support their business and consider the challenges they are likely to face. You will need to correctly apply the appropriate academic models and frameworks to structure your report, as well as consider which online tools could be beneficial to help this company improve its current Social Media. Please bear in mind that there is no minimum or maximum number of models to use in your report and you are encouraged to go beyond the frameworks presented in class by doing your online research online or via the core textbook.  The sources of information you will use for your assignment will be of a secondary nature i.e. will be readily available from existing published sources such as the internet.  You should not make direct enquiries to your chosen company, related companies or competitors.  The information you use for this assignment should come only from credible sources on the internet and published material. The Digital Marketing Strategy should include: •Clearly defined Persona of the target audience •A suggested Customer Journey flow model •Their current online value proposition (OVP) •SMART or 5SDigital Marketing Objectives (for the campaign) •SOSTAC (Smith) The Digital Marketing Campaign should include: •A campaign concept i.e. theme, purpose, idea •Suggestions of appropriate social media communication tools •Discussion on ways to optimise the campaign for acquisition, conversion and retention •Recommendations of how to monitor and evaluate the campaign