Mini Marketing Plan Create a Product. It must be unique and cannot exist on the market. It can also be a service, so an intangible product.  Product Description- In 25 words, describe the product, its functionality, purpose, and overall brand. You may exceed 25 words but not by more than 40 words.   Target Audience- In 4 bullet points indicate your target audience characteristics i.e. gender, income, education, geographic location Value Proposition- In 2-3 sentences, explain what value your product possesses. What does it offer to your audience and why would they consider purchasing it.  Direct Competitor- Identify and discuss one direct competitor in 2-3 sentences. Remember that there is a difference between a competitor and direct competitor.  Submit as a word document. Must be double spaced, Times New Roman.