first thing is PESTEL factors 1: all of the factors needs more further analysis and justification, you need to use more examples of the company and to most important thing is the references… You need to use more references ( you must put the references between the text ) like this for example (Anh, 2019). it needs to be everywhere in every sentence that you got the info from somewhere else 2: same things exactly for swot analysis and find some good data or statistics to use in swot 3: in VRIO analysis exactly the same for pestel and swot,,,, you did not put any references for the explanations of the vrio, you need to do that in VRIO analysis points most of the points ( 1-2-3-4) are missing so many references and that will be considered as a plagiarism so fix it !!!!!!1 4: Company Performance Review you mentioned so many numbers and you did not even put a refrencess between the text so fix it like i told you above and try to get some good data for amazon performance and statistics 5: Recommendation on Business Strategy in the Global Market >> put any references ( citations ) between the text >> any info you got put its references between the text same things for Recommendation please make sure to do that and please make sure to put the citations ( the references ) between the texts or i will fail , you have so many references missing between the texts and i want the right refrencess to be there between the texts and do not forget to relate the pestel and the swot to each other ,, and follow all the instructions that i gave you now