Assess the evolution of Digital Marketing in the last decade and critically analyse the impact it is having on companies around the world and also on consumer behaviour. You may consider covering the below aspects:  A thorough review of the evolution of Digital Marketing in the last decade up to date and how it is fast becoming one of the most powerful tool used by marketers.  Analysis of how digital marketing is having a major impact on consumer behavior through suitable examples  Analyse how companies are using Digital Marketing by considering the below factors (among others): o Assessment of channels being used and their impact o How the core business model of certain companies are based on Digital Marketing. o The financial impact of using Digital Marketing channels for companies as compared to traditional channels o An insight on the future of digital marketing and how companies are preparing themselves to embrace the new innovations.