The assignment is a case study analysis.  There is an attached document of the case study. Please read this thoroughly and reflect back on this company to answer your questions. The other copy includes a word document that has been laid out for you. As well as the marking criteria at the bottom. I have also already finished the executive summary.  No sources or citations are required, however for question 2 and 3, market research will need to be conducted to gain information on any competitors in the same market.  The use of concepts, frameworks and techniques to analyse issues (refer back the case study) will be needed to answer the question.