Outline the additional elements of the services marketing mix using appropriate examples for each.

Grear Tyre Company has just developed a new steel-belted radial tyre that will be sold through a national chain of discount stores. Because the tyre is a new product, the company’s management believes that the mileage guarantee offered with the tyre will be an important factor in the consumer acceptance […]

The past records of Salama Industries indicate that about 4 out of 10 of the company’s orders are for export. Further, their records indicate that 48 per cent of all orders are for export in one particular financial quarter. They expect to satisfy about 80 orders in the next financial […]

Explain the following terms: (a) Materiality; (4 marks) (b) The duty of confidentiality; (5 marks) (c) Professional indemnity insurance; (3 marks) (d) Peer review; (3 marks) (e) Quality Control. (5 marks)

With reference to Income Tax, write short notes on the following: (a) Self assessment; ( 4 marks) (b) Notice of Objection; ( 4 marks) (c) NSSF; ( 4 marks) (d) PIN advantages; ( 4 marks) (e) Valuation of housing for employees. ( 4 marks)

Write short notes on Market Equilibrium. (6 marks) b) Using the following demand and supply functions of a commodity x, compute the equilibrium price and quantity. Qd = 100 – 2P Qs = 40 + 4P (4 marks) c) Ceteris paribus, use diagrams to illustrate and explain the effects on […]

Kenwide Enterprises Ltd. is a distributor of wines and spirits. The profit and loss account for the year ended 31 December 2005 is as follows: Sh. Sh. Purchases Staff wages Rent and rates Distribution and office expenses Traveling Repairs and maintenance Discount Bad debts Subscription Bank charges & interest 1,000,000 […]

State briefly whether the following pairs of events are independent, and why. (i) Being an accountant and having large feet. (2 marks) (ii) Earning a large salary and paying a large amount of income tax. (2 marks) (iii) Being drunk while driving and having an accident. (2 marks) (iv) Any […]

i) Why should the auditor be unwilling to take full responsibility for the detection of fraud during the annual audit? Explain. (5 marks) ii) Discuss the proposition that the „expectations gap‟ has arisen because of the public‟s ignorance and should therefore be resolved by the public themselves. (5 marks)