For the purpose of this assignment you will use the information and situation from your midterm brief to discuss the new topics from the second half of our class. The objective of this assignment is to build upon the work that you did for the midterm for your fictitious company. So please take into account the decisions that you made in your midterm to discuss these new questions. In a written document (report) you will discuss the following questions. In each section you must explain the concepts, apply the concepts to the assignment, and do deep, critical thinking. Grades will be given based on the the discussion of key concepts, the application of these concepts to your brand, and the depth of your application and analysis of the topics that we have discussed in class. You must also adhere to the formalities of this project – points will be deducted for any written work that does not adhere to these formalities or is missing a section of the report. Your discussion should be numbered and the answers presented in the following order. You must also include a cover page (same template as for the midterm assignment) and a bibliography with at least 5 citations. Good luck. Discuss 2 examples of perceptional distortions and 2 examples of cognitive biases and how you can mitigate the effects of each within your organization. Explain the concepts of frame and reframing and discuss how this related to cognitive biases and perceptual distortions. Give 1 specific example of how distortions and biases can negatively affect your organization and suggest how to combat them. Please write 1 direct request plan (deductive message) as if you were speaking to a superior. Please write 1 indirect bad news plan (inductive message) as if you were speaking to a superior. Discuss the 4 levels of corporate social responsibility giving specifics as to how your organization applies this concept. Discuss the 4 levels of crisis communication and develop a brief action plan for your organization in the event of a crisis situation. Discuss the importance of having an employee / staff handbook and mention at least 5 points that the handbook should include. BCO323 Final documents to include: Cover page Report answering 8 questions Bibliography with at least 5 citations Formalities: ‣  Word count: 1,500-2,000 words ‣  Document Format: Microsoft Word Format ‣  Font: Times New Roman or Arial, size 12, black ‣  Layout: Align left, do not “Justify” ‣  Line Spacing: Double space between paragraphs ‣  Hyphenation: off ‣  Page Numbers: Bottom right ‣  Margins: Use default margins (A4 size) ‣  Referencing: In-text citations HARVARD CITATION STYLE (Use as reference “Student Referencing and Turnitin Workshop” document found on Moodle.) ‣  Language Style: Either U.K. or USA English (must be consistent) ‣  Formal style: DO NOT use contractions, informal expressions or exclamation points. ‣  Grading: Based on Rubrik ‣  Weight: 60% of your overall class grade alities: ‣  Word count: 1,500-2,000 words ‣  Document Format: Microsoft Word Format ‣  Font: Times New Roman or Arial, size 12, black ‣  Layout: Align left, do not “Justify” ‣  Line Spacing: Double space between paragraphs ‣  Hyphenation: off ‣  Page Numbers: Bottom right ‣  Margins: Use default margins (A4 size) ‣  Referencing: In-text citations HARVARD CITATION STYLE (Use as reference “Student Referencing and Turnitin Workshop” document found on Moodle.) ‣  Language Style: Either U.K. or USA English (must be consistent) ‣  Formal style: DO NOT use contractions, informal expressions or exclamation points. ‣  Grading: Based on Rubrik ‣  Weight: 60% of your overall class grade