Prepare a marketing plan for an organisation using a standard format of a marketing plan. The choice of organisation can be an existing small business, company, charity or public service department/agency that has marketing orientation and operation. It can also be a new organisaiton that you would like to develop. Marketing Plan (40% in total) is dividied into two parts: In Part 1, students are required to undertake Situation Analysis. Marketing Plan Part 1 – Situation Analysis