Print and Social Media Campaign: International

You have the opportunity to develop a creative marketing campaign for an invented (not real), international company that applies the integrated marketing communications concept we studied in this course. Include the following in your project:

Requirements for Project

• Title page
• Executive Summary
• Introduction
• Background information about the company
• Discussion about the 5Ps of Marketing (Product, Place, Promotion, Price, and People) with regard to the company
• Integrated Marketing Campaign that includes three ways to advertise your brand using print and three ways to advertise using social media. Follow the directions in each section below.

Section 1: Print Advertising Campaign: Include the following in this section of your campaign.

• Objectives of the print advertising campaign
• Names of print media where you will advertise your brand
• Print media strategies
• Evaluation metrics and message evaluations to measure success of the campaign
• Sales and response rates
• Design an ad that would be appropriate for your print media advertising. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines.

Section 2: Social Media Campaign: Include the following in this section of your campaign.

• Objectives of the social media marketing campaign
• Names of social networking sites where you will advertise your brand
• Social media strategies
• Evaluation metrics and message evaluations to measure success of the campaign
• Sales and response rates
• Banner ad for Facebook or other social sites. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.
• Summary/Conclusion
• Additional charts or advertisement examples included as an appendix.