The international marketing plan must be addressed to the CEO of your chosen company (24 GRAD CAFE, https://www.24grad.net/ ) and contain clear business objectives for the first year e.g. €50,000 in gross sales (€15,000 in net revenue), The plan must present alternative options and make firm, clear and costed decisions regarding:  1. What is to be achieved? – Business objectives. (100 words)  2. Which country and why? – Country screening. (350) Screen all countries  3. Which market segment(s)? – STP (500)  4. What is to be achieved in the chosen market? – Marketing Objectives (250)  5. How will you bring the product to the customer? – Entry Mode Selection (500)  6. How will you compete and generate value? – Detailed New Market Marketing Mix (1000)  7. How much will the promotional element cost? Will we make or lose money in year 1? – New Country Market Marketing Budget (300)