Subject: Marketing.
Topic: WEB ANALYTICS.
Academic Level: Bachelor.

Paper details;
Purpose: Define Key Business Requirements and match them up with Web Analytics Metrics (when possible).

0. Enter the Date Range of your report
Calendar Month: __________________ Year ___________
NOTE: For question1 pretend the Demo instance is the “Great Outdoors” analytics instance and fill out the
table below with the idea that your going to evaluate the progress of the Great Outdoors (A.K.A., the Demo
instance in Google Analytics) and how it is performing according to it’s goals – this you will answer at the end
in the last question.
1. List at least 2 KBRs from the Great Outdoors Measurement Plan (see image immediately following this
question and associated KPIs – you can be creative with additional KBRs and KPIs).
2. What are the values of your KBR/KPI pairs for the current reporting period at the Google Merchandise Store
(Master View)