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Donatos Case Study

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Donatos Case Study

Published by Brilliant Ravens

Donatos Case  Study Assignment you will read a different case study and analyze the case scenario/research through a series of questions. The overall structure of each case is similar in that each case begins with an abstract followed by a description of the scenario/research and concludes with a discussion about the situation. The discussion is simply a series of unique questions about the case scenario that you will answer as your assignment.  1 Map the research design used by Donato’s for new product development. 2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3 Evaluate the test market Donatos used. What were its advantages and disadvantages? 4 What measurement scales would you have used on the survey that was part of the in-restaurant product tests? No abstract is required for the Case Study Assignments nor are an introduction or conclusion; simply type the questions as an APA style heading and respond. Ensure the following are met: ·         Must be supported with at least 4 scholarly (peer reviewed) research articles in your response. ·         Must be at least 900 words (the word count does not include the question text, cover page, or reference page) ·         Use proper grammar, current APA format and submit in MS Word format Case Study Rubric Insightful throughout. Completely developed all relevant information. Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported. Convincingly interpreted and linked to course theories/ concepts. Considers context and limits of position where appropriate. Key points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Author accurately applied 4 or more scholarly (peer reviewed) sources. Correct spelling and grammar are used throughout the essay. There are 0–1 errors in grammar or spelling that distract the reader from the content. There are 0–1 minor errors in APA format in the required items: title page, running head, font type and size, line spacing, headings, citations, and references.

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