Prior to your assignment being drafted, you will be asked to participate in a class-wide anonymous survey, identifying your opinions about plant nurseries or vaccination services. The results of this survey will be provided to you as a data set, which you can use for a statistical analysis to justify and support your marketing strategy.

In your proposal you will discuss the key identifiers from the dataset provided on LEO that you have chosen to support your marketing strategy. These should be supported by data and your knowledge of statistics. Identifiers may include gender, income, nursery/vaccination clinics opinions, etc.

Consider the following questions:

1. What does the data tell you about the planned locality of your nursery/vaccination clinic?
2. How does this support your strategy?

You may like to draw on additional sources to support these ideas. Be sure to indicate appropriate theories and their applications.

You should create tables and graphs to support your points, but these must be labelled and referenced clearly. Though you may find existing graphs and tables about your market, consider these as inspirational only and create your own using the data set you have beengiven.

Report writing is formal and intended for professional audiences. You will need to adapt the language you use to suit the audience.