Mike Suckerpunch, known to the public as “The Suck,” is looking to start up a new organization based on his website “YourFace.” Mike has contracted you, a well known and regarding organizational psychologist, hoping to get some insight into the common concerns of a startup. Having studied organizational behavior, and needing the money, you agreed. Mike’s first correspondence to you asks for you to inform him of the nature of the following concerns: 1)

What even is an organization? What does organizational behavior and psychology have to offer to an organization?

What are managers and why do they matter? 2) Why should “YourFace” care about the issue of: 2a) diversity; 2b) emotion; and 3c) social perception? and lastly 3)

What can “YourFace” do to address these issues?