make marketers more effective in the planning and control of marketing activities. Consider within the report the importance of social media and influencers and analyse a range of social media channels relevant to each market segment/consumer demographic. Use relevant examples throughout the report to assist your discussion. The assignment is in a report format and therefore needs to include an understanding and critical evaluation and argument towards statements made. The report should include sub-headings and can include graphs/images as appendices if this aids the points made.