Critical Thinking: Sources and Dimensions of Competitive Advantage
Ensuring competitive advantage is one of the most important challenges for organizations, which aim at ensuring the profitability and continuity. For that, it is important to know the different sources of competitive advantage and to analyze its dimensions. To prepare for this assignment, review the chapter 7 and 8 from your textbook and the following two articles (You have to login to SDL to access these articles) (this is mandatory).
(1). Chiu, C.N. and Yang, C.L. (2019). Competitive advantage and simultaneous mutual influences between information technology adoption and service innovation: Moderating effects of environmental factors, Structural Change and Economic Dynamics, 49, 92-205. Available via this link: https://www.sciencedirect.com/science/article/abs/pii/S0954349X17301947?via%3Dihub
(2). Maury, B. (2018). Sustainable competitive advantage and proﬁtability persistence: Sources versus outcomes for assessing advantage, Journal of Business Research, 84, pp.100-113. Available via this link: https://sci-hub.tw/https://doi.org/10.1016/j.jbusres.2017.10.051
Select a company from the Middle East market and answer the following questions:
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