Read the case ‘The Leo Burnett Company Ltd’ in Lane, H.W., Maznevski, M.L., Dietz, J. and DiStefano, J.J. (2009) International Management Behavior: Leading with a Global Mindset. New York: Cambridge University Press, 157-173  (Links to an external site.) . Then, add a reply to this discussion board and answer the following: Assume the role of a LB employee. What are some of the difficulties that the Forever Young global advertising and communications team faced throughout the launch process? To what do you attribute these difficulties? With such different goals and so many problems, why was a virtual team assigned to work on this project and not a face-to-face team? In other words, how could the global virtual team strengthen LB’s position in the marketplace? The reading by Gupta and Govindarajan (2002) from the previous week is likely to be useful here. Part 2: ( I will send it later) Return to the discussion board and read the answers from your classmates.  Select at least one classmate, reply to their post and consider: To what extent do you agree with their assessment of the case? Have you any personal experiences (either as a team leader or member) which may give you a different perspective on the situation described? Your initial post should be approximately 300 words in length and should be written in paragraph form, rather than a list of bullet points. Your follow-up posts should be no longer than 200 words each.